This notice explains what personal information Streamlined Analytics Limited collects, why we collect it, who we share it with, how long we keep it, and the rights you have over it.
Last updated 5 November 2026.
Streamlined Analytics Limited is the data controller for the personal information described in this notice.
| Registered name | Streamlined Analytics Limited |
|---|---|
| Company number | 14572813, registered in England & Wales |
| Registered office | Battersea House, Battersea Road, Stockport, England, SK4 3EA |
| VAT number | GB450078706 |
| ICO registration | ZB581935 |
| ben@streamlinedanalytics.co.uk | |
| Phone | 07587 387588 |
We are not required to appoint a Data Protection Officer. Questions about this notice, or about how we handle your information, should go to ben@streamlinedanalytics.co.uk.
When you contact us. If you complete an enquiry or booking form we collect your name, your company name, your email address, your phone number and whatever you write in the message. If you ask for a ballpark price by email and attach a file — a quote or a spreadsheet — we keep that file with your enquiry, in our own database, and use it only to work out the price.
When you ask for a free guide or template. We collect your name, work email and, if you give them, your company and phone number, and we email you what you asked for. After a free template we send up to three short follow-up emails asking whether it helped and how we could improve it. Reply "no" to any of them and we stop.
When you fill in a form in one of our adverts. If you complete a lead form inside an advert on Facebook, Instagram or LinkedIn, the platform passes us the answers you gave: usually your name, work email, phone number, company and job title, and anything else the form asked. We also receive the identifiers of the campaign and advert the form belonged to. We use this exactly as if you had sent the enquiry through our own site.
When you use the site. We record technical and campaign information about your visit — the pages you view, your approximate location derived from your IP address, your device and browser, the site or advert that referred you, and identifiers used to measure advertising. Where you arrive from an advert we also record the campaign, ad set and advert identifiers so we know which advert produced an enquiry.
When we email you about our services. If we contact you at work, we hold your name, job title, company and work email, taken from business sources such as your company's website, Companies House and business-contact data providers. Links in those emails carry a reference to your record, so when you follow one we note which page you opened and when. If an email to you bounces we note that too. We do not use tracking pixels to see whether you opened an email.
We do not ask for, and do not want, special category information such as health, ethnicity or political opinions. Please do not include it in a message to us.
| Purpose | Lawful basis | Our legitimate interest, where relied on |
|---|---|---|
| Responding to your enquiry, a ballpark price request, a case-study build application or a request from the sample quoting tool (such as emailing you the sample quote you priced), and discussing possible work | Legitimate interests | Answering someone who has deliberately asked us to get in touch |
| Emailing you a free guide or template you asked for, and the link to it | Legitimate interests | Sending someone the resource they deliberately requested |
| Up to three short emails after a free template, asking whether it helped and how to improve it | Legitimate interests | Improving a resource you chose to download; you can stop them at any time |
| Emailing businesses about our services, and noting which of our links you followed so we follow up with the people it is relevant to | Legitimate interests | Telling businesses that may benefit about our services, and not chasing people who are not interested |
| Delivering work, including a case-study build | Contract, or steps taken at your request before entering a contract | — |
| Keeping business and accounting records | Legal obligation | — |
| Telling Meta or LinkedIn, if you first reached us through one of their adverts, when your enquiry becomes a booked call or you become a client (see section 6) | Legitimate interests | Learning which adverts bring us customers rather than only form fills, so we stop paying for the ones that don't; you can object at any time |
| Understanding how the site is used so we can improve it | Legitimate interests | Running and improving our own website using aggregate statistics |
| Advertising, and measuring whether our adverts work | Consent | — |
| Telling Meta that you signed up for a free guide, when you have not answered our cookie banner, so we can see which adverts lead to sign-ups | Legitimate interests | Knowing which of our adverts bring in business sign-ups, so we spend on the ones that work. You can opt out on the guide form, and we never do this if you declined advertising cookies |
Where we rely on consent you can withdraw it at any time, and withdrawing is as easy as giving it — see section 7.
| Recipient | What they receive, and why | Where |
|---|---|---|
| Hetzner Online GmbH | Hosting. Your enquiry is stored on our server, which they operate. | Germany |
| Mailgun (Sinch) | Sends the notification email that tells us you have been in touch. | EU |
| Twilio | Sends the text message that tells you which numbers we will ring you from. They receive your first name and mobile number. | United States |
| Meta Platforms Ireland Limited | Advertising measurement. If you consent to advertising cookies we share your email address, IP address, browser user agent and advertising identifiers so Meta can match your enquiry to the advert you saw. If you sign up for a free guide without answering our cookie banner, we share your email address, IP address, browser user agent and the identifier of the advert you clicked, unless you tick "Don't tell Meta" on the form. See section 6. | Ireland |
| LinkedIn Ireland Unlimited Company | Advertising measurement. If you consent to advertising cookies, the LinkedIn Insight Tag tells LinkedIn which of our pages you visited and whether you sent us an enquiry, so LinkedIn can report which adverts work and show our adverts to similar businesses. If you fill in a lead form in one of our LinkedIn adverts, LinkedIn collects your answers and passes them to us. See section 6. | Ireland |
| PostHog | Product analytics. Records how the site and our interactive demos are used, including pages viewed and elements interacted with, so we can improve them. | EU |
| Google LLC | Website analytics, used only to produce aggregate statistics about how the site is used so we can improve it. | United States |
We also use Plausible Analytics, which we host ourselves on our own server. It does not use cookies and does not send your information to a third party.
We will also disclose information where we are legally required to, and to our professional advisers where they need it. We do not sell your personal information.
Some of the organisations above are outside the United Kingdom, so your information is transferred out of the UK. Every such transfer is covered by a safeguard recognised under UK data protection law:
You can ask us for more detail about any of these safeguards, and for a copy where one exists, by emailing ben@streamlinedanalytics.co.uk.
We use Meta Business Tools, including the Meta Pixel and the Conversions API, to measure whether our advertising works. For the collection of that information and its transmission to Meta, Streamlined Analytics Limited and Meta Platforms Ireland Limited are joint controllers under Article 26 UK GDPR. Meta's processing of the information after that point is Meta's own, and is not part of the joint arrangement.
We use these tools to understand which adverts lead to enquiries, to measure their performance, and to reach people likely to be interested in what we do.
The information required by Article 13(1)(a) and (b) UK GDPR about Meta Ireland, along with the lawful basis Meta relies on and how to exercise your rights against Meta, is in Meta's Privacy Policy.
We and Meta Ireland have entered into a Controller Addendum which sets out our respective responsibilities under data protection law for this joint processing. In essence: we are responsible for giving you the information in this section, and Meta Ireland is responsible for handling your rights of access, rectification, erasure, restriction, notification and portability over the personal data it holds after the joint processing. You can exercise those rights against Meta Ireland directly.
If you first reached us through one of our Meta adverts, we tell Meta from our server when your enquiry becomes a booked call and, later, if you become a client, with the value of the work. We send your email address in hashed (scrambled) form, the advert click identifier or Meta lead reference we already hold, and that event. We don't send what you told us or what the work is.
We use the LinkedIn Insight Tag, only if you consent to advertising cookies, to see which LinkedIn adverts lead to visits and enquiries, to count those enquiries as conversions, and to reach people likely to be interested in what we do. LinkedIn shows us totals and broad groupings, such as job function or industry, never who you are. LinkedIn Ireland Unlimited Company handles what it receives under LinkedIn's Privacy Policy, and you can exercise your rights over that information against LinkedIn directly.
If you fill in a lead form in one of our LinkedIn adverts, LinkedIn shows you the form and then passes your answers to us. We treat them like any other enquiry: we ring or email you about what you asked for, and keep them as described in section 8.
If you consent to advertising cookies and send us an enquiry, we also tell LinkedIn about that enquiry from our server, through LinkedIn's Conversions API, so it is still counted if your browser blocked the Insight Tag. We send your email address in hashed form, your IP address and, if you arrived from a LinkedIn advert, its click identifier. LinkedIn counts the enquiry once whichever copy arrives.
If you first reached us through one of our LinkedIn adverts, we tell LinkedIn from our server when your enquiry becomes a booked call and, later, if you become a client, with the value of the work. We send your email address in hashed form and the advert click identifier or LinkedIn lead form reference we already hold. To object to these updates for either platform, email us and we will stop.
Some cookies are needed to run the site and are always set. Everything else is set only after you agree to it — nothing for analytics or advertising loads until you choose. You can change or withdraw your choice at any time using cookie settings, and withdrawing is as easy as giving.
| Cookie | Purpose | Lasts |
|---|---|---|
| sa_consent | Remembers the cookie choice you made here, so we don't ask again. | 1 year |
| csrftoken | Security. Protects forms on this site against cross-site request forgery. | 1 year |
| sessionid | Keeps your session working while you use the site. | 2 weeks |
| Cookie | Set by / purpose | Lasts |
|---|---|---|
| _ga | Google Analytics — tells returning visits apart so we can count people rather than page loads. | 2 years |
| _ga_<id> | Google Analytics — keeps track of the current visit. | 2 years |
| ph_<key>_posthog | PostHog — records how the site and our demos are used so we can improve them. | 1 year |
| Cookie | Set by / purpose | Lasts |
|---|---|---|
| _fbp | Meta — identifies your browser so Meta can tell whether an advert led to an enquiry. | 90 days |
| _fbc | Meta — records which advert you clicked, if you arrived from one. | 90 days |
| li_fat_id | LinkedIn — records which LinkedIn advert you clicked, so an enquiry can be counted against it. | 30 days |
| li_sugr | LinkedIn — identifies your browser so LinkedIn can tell whether an advert led to a visit. | 90 days |
| bcookie | LinkedIn — identifies your browser to LinkedIn. | 1 year |
| lidc | LinkedIn — routes requests to the right LinkedIn data centre. | 24 hours |
| UserMatchHistory | LinkedIn — matches your browser with LinkedIn's advertising partners. | 30 days |
| AnalyticsSyncHistory | LinkedIn — records when that match last happened. | 30 days |
Declining advertising also stops the enquiry information described in section 4 being sent to Meta or LinkedIn from our server, and stops the LinkedIn Insight Tag loading at all, not just the cookies in your browser.
If you sign up for a free guide before answering the cookie banner, we tell Meta about the sign-up from our server on the basis of our legitimate interests (section 3). We send your email address, IP address, browser user agent and, if you arrived from one of our adverts, the advert click identifier we stored when you landed. We do not use Meta's own cookies for this. To object, tick "Don't tell Meta I came from an advert" on the guide form, decline advertising cookies, or email us.
The durations for third-party cookies are the providers' documented defaults and are set by them, not by us, so they can change. Plausible, which we host ourselves, sets no cookies at all.
We keep enquiry and client information for the life of our relationship with you and for a further six years after it ends. That period reflects the time limit for bringing a contract claim and the length of time we are required to keep business and accounting records.
If an enquiry does not lead anywhere we keep it for a shorter period — long enough to recognise you if you come back to us, and no longer than is useful for that.
You have the right to:
You have the right to object at any time to our use of your personal information where we rely on legitimate interests. You also have an absolute right to object to your information being used for direct marketing — if you object to that, we will stop.
To exercise any of these rights, email ben@streamlinedanalytics.co.uk. There is no charge, and we will respond within one month.
You are not required by law or by contract to give us any of this information. You simply cannot use the enquiry form without it.
We do not make decisions about you by automated means that produce legal effects or otherwise significantly affect you.
If you are unhappy with how we have handled your personal information, please tell us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office, the UK supervisory authority:
Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Telephone 0303 123 1113 ·
ico.org.uk/make-a-complaint
We review this notice at least once a year, and sooner if we change how we use personal information. The date at the top shows when it was last updated.