Our prices What bespoke software costs, without the runaround.

Here it is: fixed-price builds start at £3,000, a quoting build typically runs £3,000–£6,000 (ex VAT), and care plans start at £250 a month. Below is what moves the build price, so you can work out roughly where you'd land before you speak to anyone.

A short call, then we build a working first version of your tool on one of your real jobs. We build 4 a month. If it isn't worth doing, we'll say so.

See quoting builds See reporting builds

  • For a UK specialist supplier we work with, a quote went from about 1–2 hours to about 5 minutes.
  • If it doesn't do what we agreed in the spec within 30 days of go-live, we'll fix it or refund you. Guarantee terms

The build

£3,000–£6,000 a typical quoting build, fixed price (ex VAT). Builds start at £3,000.

A defined piece of work with a fixed price agreed before we start — a quoting tool, a document generator, a reporting system. Most first engagements look like this. Where yours lands depends on the five things below.

  • ✓ Fixed price, agreed up front
  • ✓ Quoted in stages, so you can stop at any point
  • ✓ 30 days of support after go-live, included
  • ✓ You own what we build
GS Foam Concrete
GS Foam Concrete — a specialist supplier where every job is priced differently. Quoting moved out of one estimator's workbook and into a tool the whole team can use.
For a UK specialist supplier we work with, a quote went from about 1–2 hours to about 5 minutes.
The spec guarantee

If it doesn't do what we agreed in the spec within 30 days of go-live, we'll fix it or refund you.

How the guarantee works
What drives the number

The factors that affect our pricing

Everything else is detail. If you can answer these five, you can place yourself in the range yourself. For the wider picture, see what bespoke software costs across the UK market.

1

How many workflows

Automating one job — say, producing a quote — sits at the bottom of the range. Quoting and enquiry tracking and document generation is three pieces of work, and prices like it. The cheapest way to start is to pick the one that hurts most.

2

How many systems it talks to

A tool that stands on its own is straightforward. One that reads and writes to your CRM, your accounting system and your document storage has to handle each of them — and how cleanly they let us in varies a great deal between vendors.

3

Who uses it, and how differently

One team doing one job is simple. Estimators, directors and administrators each needing their own view, their own permissions and their own approval step is more work — not because of the number of people, but because of the number of rules.

4

Whether history comes with it

Starting fresh costs nothing extra. Bringing ten years of past quotes out of spreadsheets — with the inconsistencies that have crept in over that time — is its own piece of work, and worth deciding on deliberately rather than by default.

5

How settled the process already is

This is the one people underestimate. If your team already agrees on how the job is done, we can build it. If the process lives in one person's head and everyone does it slightly differently, some of the work is pinning that down first — we do that before we give you a fixed price.

How it works

From a short call to "it's yours", one small step at a time

You see a working first version before you pay anything. We build 4 a month, for UK businesses only.

  1. 1 · Free

    A short call

    How you work today, and whether we can genuinely help. If it isn't worth doing, we'll say so.

  2. 2 · Free

    Your free prototype

    A working first version of your tool, built on one of your real jobs. What it covers is agreed on the call.

    How it works
  3. 3 · Free

    Your fixed-price quote

    Want the full build? We send a fixed price for it, with the spec it's held to. No obligation.

  4. 4 · From £3,000

    The build, fixed price

    Built around your rates. 30 days of support after go-live, and the spec guarantee. You own it.

  5. 5 · From £250/month

    A care plan, if you want one

    Hosting, updates, fixes and new work each month. Optional.

    See the plans

Your fixed-price quote

Free

After your free prototype, you get the number for the full build before you commit to anything. No obligation.

  • ✓ Built on what the prototype showed: what works, what's missing, and what the full tool needs to do
  • ✓ The spec the full build is held to — the one the guarantee refers to
  • ✓ A fixed price for the full build, so you know the number before you commit

Included in every build, never a line item

The things that turn up as surprises on other quotes.

Getting your team using it

Training at handover, and fixing what confuses people. Software nobody adopts has cost you money, not saved it.

30 days of support after go-live

Faults fixed, questions answered and small adjustments within the spec, before any care plan starts.

Fixing what we got wrong

If it does not do what we agreed in the spec, that is on us to put right — not a change request. That's the spec guarantee.

The spec guarantee

If it doesn't do what we agreed in the spec within 30 days of go-live, we'll fix it or refund you.

  • ✓ Measured against the spec you sign off before we build — nothing vaguer.
  • ✓ Tell us in writing within 30 days of go-live. We fix it at no cost; if it isn't fixed within 30 days, you choose a refund of the full fee instead.
  • ✓ You work with us on the fix. If you can't give us what we need to fix it, the guarantee no longer applies.
  • ✓ Every build also includes 30 days of post-launch support.
Read the full guarantee terms
After go-live · optional

Care plans

Care of a tool you own — not rent on it. Start one after your 30 days of included support, later, or never.

Care

£250/ month

Recommended for most

Keeps the tool running, and a little new work each month.

  • ✓ Hosting, updates, backups and fixes
  • ✓ 2 hours of new development a month
  • ✓ Replies within 2 working days

Monthly. Cancel with one month's notice.

Care Plus

£750/ month

For a tool that keeps growing with the business.

  • ✓ Hosting, updates, backups and fixes
  • ✓ 10 hours of new development a month
  • ✓ Replies within 1 working day

Monthly. Cancel with one month's notice.

Partner

£1,500/ month

The build included, spread across a monthly fee.

  • ✓ Your fixed-price build included
  • ✓ Hosting, updates, backups and fixes
  • ✓ 16 hours of new development a month
  • ✓ Replies within 4 working hours

Build included, not free: it's paid for through the monthly fee. Minimum term 12 months, then 3 months notice.

Prices exclude VAT. Unused hours don't roll over; bigger pieces of work are quoted separately. Full care-plan terms.

Common questions

How much do your builds cost? +

It depends almost entirely on scope, so the honest answer is a starting point plus the things that move it. Our fixed-price builds start at £3,000, a quoting build typically runs £3,000–£6,000 (ex VAT), and care plans start at £250 a month. The five biggest drivers are the ones above: how many separate workflows you automate, how many of your existing systems it connects to, how many people and roles it has to serve, whether historic data needs migrating, and how settled the process already is. A single well-understood workflow with no integrations sits at the bottom of that range.

Is there an upper price? +

Not a fixed one, because an honest ceiling depends on your scope. What we can say is that a quoting build typically runs £3,000–£6,000 (ex VAT). We publish where builds start and what moves the number, then quote a fixed price once we understand the work. You approve that figure before anything begins.

What would make it cost more? +

The five drivers above, in roughly that order. A single well-understood workflow with no integrations sits at the bottom of the range; several workflows, a handful of connected systems and a process that still needs pinning down sits well above it.

Do I own the software? +

Yes. You own what we build for you. There are no per-user licence fees and no lock-in — if you ever want to take it elsewhere, the code is yours.

What are the ongoing costs? +

Every build includes 30 days of support after go-live. After that, a care plan covers hosting, updates, backups, fixes and new development each month, from £250 a month. Care plans are optional.

What happens if the scope changes? +

We quote in stages rather than one big number, so a change is a conversation about the next stage instead of a renegotiation. Nothing gets built, and nothing gets billed, that you have not agreed to first.

Do you charge for the call or the prototype? +

No. The call and the prototype are free, and there is no obligation. We build 4 prototypes a month, for UK businesses, and only where we think we can genuinely help. If custom software is not the right answer for you, we will say so — it is a small industry and a bad fit helps neither of us. What the prototype covers is agreed on the call. If you do not go ahead with the full build, we keep the code and your demo access ends. Prototype terms.

Find out what yours would cost.

A short call, then we build a working first version of your tool on one of your real jobs. We build 4 a month. If it isn't worth doing, we'll say so.

We reply the same working day.